Internet Marketing Methods

Archive for the ‘General’ Category

Internet Marketing Methods:

Sunday, January 27th, 2008

Apart from search engines like Google, there are many different ways to market your website online in order to drive people to your site. SEO is a long term online marketing method and so there are many other sources that increase the traffic. In just a few short years, Internet marketing has become more popular. The companies and individuals allot budgets for internet marketing constantly increase each year as more and more people use the internet to buy online goods and services.

Here are some of the most popular methods:

1. Article Marketing:

“Content is the King!” This is absolutely true. Regularly publish related quality content about the product and service on relevant sites. A Website with valuable content attracts the visitor’s attraction.

2. Online Favorites’ and Bookmarking

Website owner could promote their sites and articles in these online bookmarking sites and can share it with friends and colleagues. Other users can search these tagged bookmarks. Del.icio.us is the most popular social bookmarking tool.

3. Email Marketing:

Offer a newsletter subscription on your site and request the users to sign up for your newsletter. This mailing list provides the ability to distribute information to a wide range of customers at a very low cost.

4. Banner Ads:

In most of the popular websites, you can find the banner ads flashing. Through this an advertiser can monitor their customers’ interests and tastes. Choose the banner ad with standard internet ad sizes, ad formats, and suitable ad locations for your site, along with choosing attractive and effective ad colors – based on the latest facts, recommendations, and trends.

5. Pay per click advertising

Basically used on search engine, advertising networks and in blogs. When an advertisers keyword list matches with the user keyword query in search engines, these ad may be displayed. This method is highly dependent on the search term that people enter in search engines. Only pay when someone click on your ad and visits your website.

6. Blog Marketing

Having a blog to promote about your product and service is a fantastic way to increase the traffic. Word press is the best tool for blogging. It is excellent way to get the customers feedback and to make sure the products meet the user’s needs.

7. RSS Feeds

Really Simple Syndication is basically a tool by which content can be syndicated across the world within minutes, with the single click of a button. You can syndicate any type of content related to your product/services through this RSS Feed. A Blog platform such as wordpress acts as a best way to set up and publishing your feeds. For example, you can publish your articles, categorizing them by both topic and date posted.

CMS

Introduction to Web Content Management Systems

Content Management System software is available commercially from several vendors, as well as from many free or open source software (FOSS) communities.

Open source has the additional benefit of an collaborative community of programmers working on improvements and bug fixes, often able to respond faster than their commercial rivals. Of course, cost is the advantage many IT managers are interested in when considering open source alternatives, as most of these packages are available free or for a small donation of time or money.

In either case, using a CMS solution, whether commerical or FOSS, saves money in development time and also provides stronger security through the technical support of the software vendor or the collaborative programming community.

Commercial CMS solutions

Microsoft Office SharePoint Server (MOSS) and Windows SharePoint Services are the software giant’s approach to not only content management, but also document management and other collaborative workplace functions. It’s a large, impressive solution, and the 2007 version added many of the features its Open Source competition already had: blogs, news feeds via RSS, custom content types, polls and more. For many IT professionals specifying a CMS solution, SharePoint is the choice because of its Microsoft pedigree; the old adage that no one ever lost their job by specifying Microsoft is still true at many businesses. That said, there are benefits and drawbacks to using SharePoint as your CMS solution.

Benefits

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• Comprehensive content and document management capabilities.
• Consistent look and feel to end users plus excellent integration with Microsoft Office applications.
• Technical support available directly from the vendor.

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Drawbacks

• Hardware and software requirements may be overkill for a small business looking to simply manage an intranet or an interactive web site/business blog.
• Expensive, especially compared to Open Source alternatives

Microsoft’s primary competitor in the comprehensive CMS solution market is IBM’s Websphere product. There are also numerous CMS products targeted at specific types of businesses, such as newspapers or healthcare, but those are beyond the scope of this article.

Free or Open Source software (FOSS) solutions

There have been hundreds of Open Source CMS packages written since 2000. Some continue to be updated by a small, fiercely dedicated group of supporters, while many are no longer supported and should be avoided.

After a consolidation of users over the past few years, a handful of Open Source CMS products have risen to the top. Your choice in selecting one of them will be affected by the technical specifics of your web server, because their database and programming language requirements vary. But all of the products listed below are supported by a strong group of users and programmers. General benefits and drawbacks of choosing an Open Source CMS solution are:

Benefits

• The basic functionality needed for an effective content management solution, without additional overhead that may be unnecessary.
• Good scalability. Open Source CMS solutions are used by individuals, small businesses, newspapers, magazines and large corporations.
• Support of a community of dedicated volunteer programmers. Often bug fixes are patched within hours of the support request.
• Low cost. Often completely free.
• Large number of low-cost or free add-on modules and templates make it easy to customize your site the way you want it without having to do a lot of programming yourself.

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Drawbacks

• It’s not Microsoft. The fact that Open Source CMS solutions are based on other Open Source software such as Linux, PHP and MySQL instead of Microsoft’s equivalents may make it a tough sell in a corporate IT environment.
• Documentation and support by volunteers can be spotty, after all, they’re volunteers. When it’s good, it can exceed the response you’d get from a big commercial vendor. When it’s bad, it’s awful.
• Using add-ons from several sources means having to keep track of updates and patches from each of those programmers instead of a single central vendor.
• While not common, the nature of volunteer Open Source means that a project community can be split over a conflict, causing one group to stop supporting the project or “forking” a new version off the original software.

The leading Open Source CMS packages are listed below, along with their current version number and general technical requirements.

Market leaders

• Drupal. Current version 6.0. Legacy version 5.7. Requires PHP 4.3.5+, MySQL 3.23.17+ (version 6 will require MySQL 4.1+), Apache 1.3+ or IIS 5+
• Joomla! Current version 1.5.1. Legacy version 1.0.15. Requires PHP 4.4.7+, MySQL 3.23.x+, Apache 1.3+.

Useof Ajax

When to Use Ajax and When Not To Use Ajax

When should AJAX be used?

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• Form driven interaction

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Use it when there is need to edit the field and submit action.

• Deep hierarchical tree navigation

Multiple levels of hierarchy by navigation.

• Rapid user-user communication

Can be used in message posting application, that creates immediate discussions between people. For example, gmail inbox

• Voting, Yes/No boxes, Ratings submissions.

In places where people can vote/rate an article.

• Filtering and involved data manipulation.

Sorting the fields by date and name, applying a filter.

• Commonly entered text hints / autocompletion.

When entering the same text phrases or predictable text phrases. For example, in gmail for adding the email addresses. Can be used to suggest the text phrases while entering the text in a text box. For example, google autosuggest search.

When shouldn’t AJAX be used?

• Username and Password Logins

• Credit card purchases
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• Search

If AJAX are used in search , search engines like google cannot see it.

• Replacing a large amount of text

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AJAX should not be used when there is need to replace or save large amount of text to the server.

• Useless widgets.

Eliminate the use of sliders, drag and drops, mouse gestures etc. Slider widget can be used to pick the color and a slider to pick the price point in a store using AJAX is just overkill.

Organic Search Engine Optimization Discovery (Updates)

Organic Search Engine Optimization Discovery
(Updates)

sitename:http://www.thyseo.com/

CodeIgniter

CodeIgniter is a powerful PHP framework with a very small footprint, built for PHP coders who need a simple and elegant toolkit to create full-featured web applications. If you're a developer who lives in the real world of shared hosting accounts and clients with deadlines, and if you're tired of ponderously large and thoroughly undocumented frameworks